GoHighLevel Pricing: Picking the Best Plan For Your Needs

The feature-rich CRM GoHighLevel has been heating up in terms of user adoption, which is why many are digging deeper to understand Go High Level pricing.

Whether your search was on brand or not, understanding GoHighLevel's pricing plans is key to determining the right tier of service for your needs. In the following, we will provide a detailed breakdown of the pricing structure offered by GoHighLevel, discuss the offerings, and conclude with some decision-making tips to ensure you make the best choice.

A Look at Go High Level Pricing & Features with 14 Day Free Trial

Unlike many other services on the market, particularly those with freemium tiers, the Go High Level* pricing plans offer valuable features, beginning with the lowest tier of service. GoHighLevel offers complete control over customization options, allowing users to tailor the platform to their specific needs. Let’s take a look at the different pricing tiers and talk a bit about what you get.

Note: We know the brand’s spelling is GoHighLevel, but the algorithm and audience haven’t quite caught on! If you’d like to jump into a free trial right now and figure out pricing later, click here.

go high level pricing chart

Here’s a screenshot from the source – it really is this straightforward, making it much easier than many of the other top-tier competitors. | Source: GoHighLevel

Starter Plan ($97 per month) with Unlimited Contacts

The Starter Plan is ideal for small businesses and startups looking for an all-in-one marketing and sales platform to manage their initial operations. Here’s what you get with the Starter Plan:

  • Core CRM Functionality. Manage your contacts, track interactions, and centralize customer information for a streamlined workflow.
  • Funnel Builder. Design and build effective sales funnels to capture leads and convert them into paying customers.
  • Email Marketing Tools. Craft and send targeted email campaigns to nurture leads and grow your business.
  • Social Media Management. Schedule and publish social media posts across various platforms, all from within GoHighLevel.
  • Website Builder. Create a basic website to showcase your brand and offerings.
  • Additional Tools. Benefit from features like online scheduling, appointment setting, pipelines, basic forms and surveys, and smart webchat widgets.
  • Manage Up to Three Sub-Accounts. This feature is particularly beneficial for small enterprises and solo entrepreneurs who need to handle different projects or clients efficiently.

This plan is perfect for those who are new to CRMs and email marketing platforms, or for businesses that don’t require a ton of bells and whistles to get started. Sure, we’re affiliates, but the price is objectively a steal when stacked against the competition.

Unlimited Plan ($297 per month) with Unlimited Sub Accounts

The Agency Unlimited Plan is an upgrade from the Starter Plan, designed as a mid-tier subscription option for marketing agencies and enterprises seeking advanced features. It includes everything in the Starter Plan, plus some key additions:

  • Unlimited Sub-Accounts. Manage multiple client accounts under one roof without any additional costs. This allows agencies to efficiently manage their client base and freely create accounts without fear of getting hit with a bill.
  • API Access. Integrate GoHighLevel with your existing tools and platforms to automate workflows and streamline your operations.
  • Branded Desktop App. Present a professional image with a custom-branded desktop app with the look and feel to align with your agency’s branding.

The Agency Unlimited Plan is the perfect tier of GoHighLevel pricing for growing agencies or businesses managing multiple client accounts to offer a branded experience. Here, you can employ the help of developers who can use the API to build custom solutions as well as integrate data and functions from other business systems.

SaaS Pro Plan ($497 per month)

The SaaS Pro Plan is the most feature-rich option, designed for larger agencies, as well as those looking to white label and offer GoHighLevel as a service. As part of GoHighLevel's unlimited plans, it offers extensive features and flexibility for larger agencies. It includes everything in the Unlimited Plan, along with some cool premium features:

  • Fully Branded Platform. Completely white-label the GoHighLevel platform, including both the desktop and mobile app. You can flavor it with your own branding to create a seamless experience for your clients.
  • Set Your Own Prices. This plan allows you to determine your own pricing structure when offering GoHighLevel as a service to your clients. Tailor-made pricing plans allow you to choose which features to include for each client, allowing you to deliver solutions that align with their specific needs.
  • Unlimited SaaS Reselling. Resell GoHighLevel as a SaaS offering without any restrictions on the number of clients you service. Just make sure you’re not overpromising and under delivering – GoHighLevel can automate a ton of work, but obviously you still need to put in the time.

Of everything in the Go High Level pricing plans, the SaaS Pro Plan best caters to established agencies and businesses looking to expand their service offerings. It enables you to deliver a fully branded marketing and sales solution to your clients, all the while earning as a reseller. Plus, you’ll have access to their full library of tools for your own endeavors.

Quick Tips for Choosing from GoHighLevel Pricing Plans

Choosing the right GoHighLevel pricing plan really just boils down to your specific needs and business size. Here are some quick tips to help you decide:

  • Consider your business size and needs. Are you a solopreneur, a small startup, or a growing agency? The Starter Plan might be perfect for a solopreneur and smaller teams, while the Unlimited Plan or Pro Plan would be better suited for agencies with multiple clients and those with the professional gloss you get from the likes of the branded desktop app.
  • Think about the features you need. Make a list of the essential features you require to manage your marketing and sales efforts. Choose a plan that offers those features without paying extra for functionalities you won’t use. Also, if a feature sounds valuable, but you’re not sure how to use it, don’t worry – you can always learn new tricks at your own pace.
  • Factor in scalability and don’t be afraid to upgrade. Consider your future growth plans: if you anticipate rapid growth, choose a plan with features you’ll need immediately. Of course, you can also start with a lower tier of service, like the Starter plan, and upgrade when you’re ready.
  • Take advantage of the free trial. GoHighLevel offers a 14-day free trial. This allows you to test drive the platform and see if it’s a good fit for your needs before committing to a paid plan.

See How GoHighLevel Can Help You Reach Your Next Level

GoHighLevel is a powerful all-in-one marketing and sales platform that can help businesses of all sizes reach their next level. With its feature-rich plans and scalable pricing structure, GoHighLevel can streamline your workflows, automate tasks, and boost your marketing and sales efforts.

Ready to take your business to the next level? Sign up for your free GoHighLevel trial today and see how it can transform your operations!

GoHighLevel Add-On Pricing

In addition to the standard pricing plans, GoHighLevel offers various add-on services and features that can significantly enhance your marketing efforts. These add-ons are designed to provide more advanced functionality and customization options for your business, ensuring you get the most out of the platform. Here are some of the add-ons available:

  • Priority Support: For an additional $300 per month, you can get priority access to customer support. This ensures that any issues or questions you have are addressed promptly, allowing you to maintain smooth operations without delays.
  • HIPAA Compliance: If your business needs to meet HIPAA regulations, this add-on is available for $297 per month or $2,970 annually. It ensures that your data handling processes comply with stringent healthcare privacy laws.
  • Eliza Agent: Automate your lead nurturing and closing processes with the Eliza Agent software. This add-on requires a setup fee and a monthly subscription, but it can significantly streamline your sales funnel.
  • White-Label Mobile App and Zap: Create a custom mobile app and integrate it with Zap for an additional cost. This allows you to offer a branded mobile experience to your clients, enhancing your professional image.

These add-ons provide valuable enhancements to GoHighLevel’s already robust platform, allowing you to tailor the service to your specific needs and maximize your marketing efforts.

Choosing the Right Plan

Selecting the right GoHighLevel plan depends on several factors, including your business size, client count, needed features, and budget. Here are some key considerations to help you make the best choice:

  • Number of Sub-Accounts: If you need more than three sub-accounts, the Unlimited or Pro plans are your best options. These plans allow you to manage multiple client accounts without additional costs, making them ideal for growing agencies.
  • Marketing Automation: For advanced marketing automation features, consider the Unlimited or Pro plans. These plans offer comprehensive tools to automate your marketing efforts, saving you time and increasing efficiency.
  • Custom Domains: If you require custom domains for your business, the Unlimited or Pro plans are the way to go. These plans provide the flexibility to use your own domains, enhancing your brand’s professionalism.
  • Phone System: If a phone system is essential for your operations, the Unlimited or Pro plans include this feature. It allows you to manage calls directly within the platform, streamlining your communication processes.
  • White-Label Mobile App: For a fully branded mobile experience, the Pro plan is the best choice. It allows you to create a white-label mobile app, offering a seamless and professional experience for your clients.

By considering these factors, you can choose a GoHighLevel plan that aligns with your business needs and budget, ensuring you get the most value from the platform.

GoHighLevel Features and Benefits

GoHighLevel offers a wide range of features and benefits designed to help your business succeed. Here are some of the key features that make GoHighLevel a powerful tool for your marketing and sales efforts:

  • Unlimited Contacts and Sub-Accounts: Manage as many contacts and sub-accounts as you need without worrying about additional costs. This is particularly beneficial for agencies handling multiple clients.
  • Marketing Automation: Automate your marketing efforts with advanced tools that streamline your workflows and increase efficiency. From email campaigns to social media management, GoHighLevel has you covered.
  • Branded Desktop App: Present a professional image with a custom-branded desktop app that aligns with your agency’s branding. This feature is available in the Unlimited and Pro plans.
  • Custom Domains: Use your own custom domains to enhance your brand’s professionalism and credibility. This feature is available in the Unlimited and Pro plans.
  • Phone System: Manage your calls directly within the platform, ensuring seamless communication with your clients. This feature is available in the Unlimited and Pro plans.
  • White-Label Mobile App: Offer a fully branded mobile experience to your clients with a white-label mobile app. This feature is available in the Pro plan.
  • Advanced API Access: Integrate GoHighLevel with your existing tools and platforms to automate workflows and streamline operations. This feature is available in the Unlimited and Pro plans.
  • Priority Support: Get priority access to customer support for an additional fee, ensuring any issues are addressed promptly.
  • HIPAA Compliance: Ensure your business meets HIPAA regulations with this compliance add-on, available for an additional fee.

These features can help you capture leads, automate your marketing efforts, and provide a seamless experience for your clients, making GoHighLevel a valuable asset for your business.

GoHighLevel Alternatives

While GoHighLevel is a powerful platform, it’s always good to consider alternatives to ensure you’re making the best choice for your business. Here are some popular alternatives to GoHighLevel:

  • Clickfunnels: Known for its robust funnel-building capabilities, Clickfunnels is a great option for businesses focused on creating high-converting sales funnels.
  • Kartra: This all-in-one marketing platform offers a wide range of features, including email marketing, membership sites, and video hosting.
  • Systeme.io: A more affordable option, Systeme.io provides essential marketing tools like email marketing, sales funnels, and membership sites.
  • Campaign Refinery: This email marketing automation platform is designed to help businesses create and manage effective email campaigns.

Each of these alternatives has its strengths and weaknesses, and the right choice will depend on your specific needs and budget. It’s worth exploring these options to see which one aligns best with your business goals.

Is GoHighLevel Worth the Cost?

GoHighLevel is widely regarded as one of the best value platforms available, offering an extensive number of unlimited features for a relatively low price. The platform is designed to help businesses scale and succeed, with pricing plans structured to accommodate businesses of all sizes.

While there are no hidden fees, there are optional add-on costs for using GoHighLevel’s email, phone, and AI systems, as well as services like priority support and HIPAA compliance. These add-ons can provide significant benefits and enhance your marketing efforts, making them a worthwhile investment for many businesses.

Overall, GoHighLevel is worth the cost for businesses that need a comprehensive marketing platform with advanced features and customization options. Its ability to streamline workflows, automate tasks, and boost marketing and sales efforts makes it a valuable tool for businesses looking to grow and succeed.

Copyright © 2025 Jason Ledbetter