Creative-led Facebook Ads with disciplined testing and advanced tracking to scale efficiently while maintaining profitable ROAS.
What You Get
A comprehensive approach designed to deliver measurable results for your business.
Creative testing framework with UGC, hooks, and angle variations
Lifecycle-optimized ad set structure for faster learning
Facebook Pixel & Conversions API setup with high event quality
Full-funnel attribution modeling tied to revenue
Landing page optimization for ad traffic
Audience research and custom lookalike creation
Budget scaling strategies for profitable growth
Weekly performance analysis and optimization reports
Why This Facebook Ads Strategy Works
Most agencies focus on vanity metrics. I focus on creative systems and measurement that scales profitably.
Creative testing beats audience targeting - systematic creative frameworks identify winning angles faster than endless audience splits
Proper measurement is everything - Facebook's attribution is broken, so I implement server-side tracking and incrementality testing
Scale requires systems - documented processes for creative production, testing, and budget management ensure consistent results
Landing page alignment - ads that don't match the landing experience waste budget, so I optimize the full funnel
Case Studies
Real results from real clients. See how this strategy has transformed businesses.
E-commerce Fashion Brand
High CPAs and inconsistent performance from previous agency
67% CPA Reduction + 3x Scale
Reduced CPA by 67% while scaling spend 3x
SaaS Startup
Couldn't scale Facebook ads profitably past $5k/month
9x Spend Scale at Target CPA
Scaled to $45k/month at target CPA
Service Business
Getting clicks but no quality leads
85% Lead Quality Increase
Improved lead quality score by 85% with same budget
Examples & Tactics
Specific strategies and tactics I use to drive results.
UGC Creative Testing Framework
Systematic approach to user-generated content that tests hooks, problems, and social proof angles.
Typically increases CTR by 40-80% vs stock creative
Conversions API Implementation
Server-side tracking setup that captures events Facebook's pixel misses, especially on iOS.
Improves attribution accuracy by 25-40%
Budget Scaling Methodology
Gradual scaling process that maintains efficiency while growing spend exponentially.
Enables 5-10x spend growth without CPA deterioration
Landing Page Optimization
A/B testing landing pages specifically for Facebook traffic to improve conversion rates.
Average 30-50% improvement in landing page CVR
Why Choose Me for Facebook Ads
Why Choose Me
7+ years managing $2M+ in Facebook ad spend across 50+ accounts
Certified Facebook Marketing Partner with advanced API access
Built custom attribution systems for accurate measurement
Proven creative testing frameworks that consistently beat controls
Direct experience scaling accounts from $1k to $100k+ monthly spend
Credentials & Experience
- Facebook Certified Marketing Science Professional
- Google Analytics 4 & GA360 Certified
- Managed over $2M in Facebook ad spend
- Built attribution systems for 20+ e-commerce brands
- Featured speaker at PPC conferences
Ready to Get Started?
Book a free 30-minute strategy call. We'll analyze your current situation and create a custom plan to achieve your goals with facebook ads management.