Facebook Ads Management

Creative-led Facebook Ads with disciplined testing and advanced tracking to scale efficiently while maintaining profitable ROAS.

What You Get

A comprehensive approach designed to deliver measurable results for your business.

Creative testing framework with UGC, hooks, and angle variations

Lifecycle-optimized ad set structure for faster learning

Facebook Pixel & Conversions API setup with high event quality

Full-funnel attribution modeling tied to revenue

Landing page optimization for ad traffic

Audience research and custom lookalike creation

Budget scaling strategies for profitable growth

Weekly performance analysis and optimization reports

Why This Facebook Ads Strategy Works

Most agencies focus on vanity metrics. I focus on creative systems and measurement that scales profitably.

Creative testing beats audience targeting - systematic creative frameworks identify winning angles faster than endless audience splits

Proper measurement is everything - Facebook's attribution is broken, so I implement server-side tracking and incrementality testing

Scale requires systems - documented processes for creative production, testing, and budget management ensure consistent results

Landing page alignment - ads that don't match the landing experience waste budget, so I optimize the full funnel

Case Studies

Real results from real clients. See how this strategy has transformed businesses.

E-commerce Fashion Brand

High CPAs and inconsistent performance from previous agency

67% CPA Reduction + 3x Scale

Reduced CPA by 67% while scaling spend 3x

4 months

SaaS Startup

Couldn't scale Facebook ads profitably past $5k/month

9x Spend Scale at Target CPA

Scaled to $45k/month at target CPA

6 months

Service Business

Getting clicks but no quality leads

85% Lead Quality Increase

Improved lead quality score by 85% with same budget

2 months

Examples & Tactics

Specific strategies and tactics I use to drive results.

UGC Creative Testing Framework

Systematic approach to user-generated content that tests hooks, problems, and social proof angles.

Typically increases CTR by 40-80% vs stock creative

Conversions API Implementation

Server-side tracking setup that captures events Facebook's pixel misses, especially on iOS.

Improves attribution accuracy by 25-40%

Budget Scaling Methodology

Gradual scaling process that maintains efficiency while growing spend exponentially.

Enables 5-10x spend growth without CPA deterioration

Landing Page Optimization

A/B testing landing pages specifically for Facebook traffic to improve conversion rates.

Average 30-50% improvement in landing page CVR

Why Choose Me for Facebook Ads

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Why Choose Me

7+ years managing $2M+ in Facebook ad spend across 50+ accounts

Certified Facebook Marketing Partner with advanced API access

Built custom attribution systems for accurate measurement

Proven creative testing frameworks that consistently beat controls

Direct experience scaling accounts from $1k to $100k+ monthly spend

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Credentials & Experience

  • Facebook Certified Marketing Science Professional
  • Google Analytics 4 & GA360 Certified
  • Managed over $2M in Facebook ad spend
  • Built attribution systems for 20+ e-commerce brands
  • Featured speaker at PPC conferences

Ready to Get Started?

Book a free 30-minute strategy call. We'll analyze your current situation and create a custom plan to achieve your goals with facebook ads management.